30 NDIS Social Media Post Ideas That Build Trust

The hardest part of social media is knowing what to post every week. Use these ideas as a bank to draw from. Mix categories so your page feels human, helpful and active. Anything involving participants needs informed, documented consent first.

Your team (people choose people)

1. Meet a support worker - name, role, what they love about the work
2. A day in the life of a support coordinator or team leader
3. Staff qualifications and training milestones
4. Team members' hobbies and interests
5. Welcome posts for new team members
6. Staff work anniversaries
7. A thank-you post for your team during a busy period

Your values and approach

1. What person-centred support means at your organisation
2. How you match workers with participants
3. Your commitment to cultural safety and inclusion
4. Why you started the business
5. How you handle feedback and complaints
6. Your approach to choice and control

Helpful information

1. How to make a referral to your service, step by step
2. What happens at an intake meeting
3. Plain-language explainer: what is SIL, SDA or community access
4. Questions to ask when choosing a provider
5. Tips for preparing for a plan review
6. Accessible local places for outings
7. Easy Read versions of key information

Community and activities (with consent)

1. Community access outings and group programs
2. Local events you're attending or supporting
3. International Day of People with Disability (3 December)
4. Celebrating participants' achievements - only with consent and their voice
5. Partnerships with local organisations

Vacancies and updates

1. Current availability by service and area
2. SIL or SDA vacancy posts
3. New service launches
4. Job ads for support workers
5. Holiday hours and office updates

Tips for posting

• Use real photos of your team wherever possible
• Add alt text to images and captions to videos so posts are accessible
• Write in plain language - short sentences and everyday words
• Include a clear next step - "Call us", "Make a referral", "Learn more"
• Plan monthly so posting doesn't slip when things get busy
• Check every post against your consent and privacy rules

Read our full guide to NDIS social media marketing for strategy, platforms and what never to post.