NDIS Social Media Marketing: What to Post (and What Never to Post)

For NDIS providers, social media is less about going viral and more about being visible, warm and trustworthy. A participant's family may have heard your name from a Support Coordinator - then they look you up. An active page full of real people and genuine values reassures them. A page that hasn't posted since last year raises doubts.

Which platforms matter

• Facebook - still where many families, carers and local community groups are. Great for updates, events and community.
• Instagram - visual stories of your team, activities and values. Popular with younger participants and families.
• LinkedIn - where you connect with Support Coordinators, plan managers, allied health and other professionals. Useful for referrals and recruitment.

You don't need to be everywhere. Do one or two platforms well rather than five badly.

What to post

Your people

Introduce your support workers and team - their interests, why they love the work, qualifications. People choose people.

Your values and approach

What person-centred support means to you, how you match workers, how you include participants' choices.

Community and activities

Community access outings, group programs and local events - shared with consent.

Helpful information

Plain-language tips: how to make a referral, what to expect at intake, how plan reviews work. Useful posts get shared.

Vacancies and capacity

"We have availability for in-home support in Springfield" - clear, honest and useful to coordinators.

Behind the scenes

Training days, new vehicles, staff milestones, team celebrations.

For dozens more ideas, see our 30 NDIS social media post ideas.

What never to post

• Photos or stories of participants without informed, documented consent - see our consent guide
• Identifying details - names, addresses, diagnoses or plan information
• "Inspiration" content that treats disability as tragic or heroic
• Before-and-after comparisons that imply outcomes you can't guarantee
• Complaints or disputes - handle these privately, never in comments
• Pressure to switch providers or criticism of other providers

How often to post

Consistency beats volume. Two to three good posts a week on your main platform is plenty for most providers. Plan a monthly calendar so posting doesn't depend on someone remembering.

Respond like you would in person

Reply to comments and messages promptly and kindly. Move anything personal to a private channel. A respectful, quick reply to a public question shows exactly how you treat people.

Measure what matters

Likes are nice, but track what brings enquiries: profile visits, website clicks, messages and calls. Over time you'll see which posts build trust and which lead to referrals.