Money spent, no idea what worked
There are clicks and impressions, but nobody can tell you which ad brought in a paying customer.
Google Ads & lead generation · Melbourne
Google Ads that bring calls, not just clicks
We set up and manage Google Search, Maps, Facebook and Instagram ads for Melbourne businesses - shown to people searching for what you sell, sent to a page built to convert, and tracked to every call and enquiry.
- Search, Maps & social ads
- Every call tracked
- Month to month
emergency plumber near me
Sponsored
Your Business - Local & Fast
Same-day call-outs across Melbourne. Licensed and insured. Call now or request a quote.
CallGet a quoteDirections
New callFrom your Google ad
New enquiryQuote request form
Sound familiar?
Paying for clicks but the phone isn't ringing?
Most local businesses we talk to have tried ads - and stopped because they couldn't see what they were getting for their money.
Showing for the wrong searches
Without negative keywords you pay for 'free', 'jobs' and 'DIY' searches from people who will never buy.
Ads sending people to the homepage
Visitors land, can't find what they searched for and go straight back to Google.
Set up once, never touched
Campaigns left on autopilot drift, while your competitors keep improving theirs.
We fix all four - and show you exactly what your ad spend did.
Ads for health, NDIS, pharmacy and finance businesses follow Google's advertising policies plus the rules for your industry - AHPRA, TGA, the NDIS Code of Conduct and Australian Consumer Law.
What we do
Google Ads management, done properly
Everything it takes to turn ad spend into calls and enquiries - set up, managed and reported in plain English.
Google Search ads
Appear at the top of Google when people nearby search for what you sell - 'emergency plumber Melbourne', 'dentist near me', 'Indian restaurant Glen Waverley'.
- Keyword research for your services and suburbs
- Ads written to match each search
- Negative keywords to stop wasted clicks
- Bids and budgets checked every week
plumber near meExact matchActive
emergency plumber melbournePhrase matchActive
plumber jobsNegative keywordBlocked
free plumbing adviceNegative keywordBlocked
Google Maps & local ads
Show up in the map results with your reviews, directions and a call button - where many local customers make their choice.
- Google Business Profile optimised
- Location and call assets on your ads
- Targeting by suburb and service area
- Review growth to build trust
Your Business
4.9★★★★★(128 reviews)
CallDirectionsMenuWebsite
Response from the ownerThanks Priya - so glad we could help. See you next time!
Facebook & Instagram ads
Reach people in your area before they even search - openings, offers, events and seasonal promotions.
- Audience targeting by suburb and interest
- Image, carousel and reel ads
- Lead forms inside Facebook and Instagram
- Retargeting people who visited your website
Landing pages & call tracking
Every ad goes to a fast page made for that search, with a clear offer and a short form - and every call and enquiry is tracked.
- Landing pages built by our own web team
- Call and form conversion tracking
- Google Analytics 4 set up properly
- Know which keyword brought each lead
Search, Maps & social adsPeople nearby looking for you
Landing pageClear offer, call button, quick form
Call or enquiryTracked back to the ad and keyword
Monthly reportWhat worked, what we're changing
Clear monthly reports
A plain-English report every month: what you spent, how many calls and enquiries came in, and what we're changing next.
- Calls, forms and cost per lead
- What worked and what didn't
- Next month's plan
- A real person to talk to
Phone callsFrom your adsTracked
Form enquiriesQuote and booking formsTracked
Search termsWasted clicks blockedReviewed
Next monthPlan and changesReady
Who we help
Google Ads for every kind of local business
Whatever you sell, people are searching for it in your area right now. We set up ads around your services, suburbs and the customers you want more of.
Tradies & home servicesPlumbers, electricians, builders, landscapers, cleaners and removalists - ads for 'near me' and emergency searches.Learn more →Restaurants & takeawayMore bookings, takeaway orders, catering and function enquiries.Learn more →Cafes & bakeriesGet found by people nearby looking for coffee, brunch or catering.Learn more →Beauty salons & barbersFill quiet weekdays with local booking ads on Google and Instagram.Learn more →DentistsNew-patient ads that follow AHPRA advertising rules - no testimonials or outcome claims.Learn more →Medical & allied healthGPs, physios, chiros and psychologists - appointment enquiries, AHPRA-aware.Learn more →NDIS providersReach participants, families and Support Coordinators - consent-first and Code of Conduct aware.Learn more →Real estate agentsAppraisal and vendor enquiries from the suburbs you farm.Learn more →Mortgage brokers & financeHome-loan and refinance enquiries, sent straight into your CRM.Learn more →Childcare & educationEnrolment enquiries, tours and open-day bookings.Learn more →PharmaciesPromote in-store services like vaccinations, within TGA advertising rules.Learn more →
Retail & online storesMore shoppers in-store and online with Search and Shopping ads.
Professional servicesAccountants, lawyers, consultants and bookkeepers - quality enquiries, not tyre-kickers.
Gyms & fitnessTrial and membership sign-ups from people close by.
AutomotiveMechanics, detailers, tyres and panel beaters - bookings from local drivers.
Why Digital Rabbit
Why local businesses choose us for Google Ads
Ads only work when the ad, the page and the tracking work together. We do all three.
One team for ads and website
We build the landing pages too, so your ad, page and tracking all fit together.
Your account, your data
Your Google Ads account is in your business's name and you pay Google directly. We manage it for you.
Plain-English reporting
Calls and enquiries - not jargon and vanity numbers.
Honest, compliant ads
We follow Google's policies, Australian Consumer Law and your industry's advertising rules.
Melbourne-based
We know local searches and suburbs, and work with businesses across Victoria and Australia.
Month to month
No lock-in contracts. We earn your business every month.
How it works
How it works
01
Free Google Ads check
We review your current ads, website and Google profile - or your market if you're starting fresh.
02
Plan & setup
Keywords, ads, landing pages and tracking, built around your services and suburbs.
03
Launch & track
Ads go live and every call and enquiry is tracked from day one.
04
Improve every month
We cut wasted spend, test new ads and report back in plain English.
Frequently asked questions
Google Ads management, answered
How much should I spend on Google Ads?
It depends on your industry, your area and how many new customers you want. After the free check we'll recommend a starting budget you're comfortable with, and you can change it any time. Your ad spend is paid to Google directly.
How soon will I get calls and enquiries?
Search ads can start bringing calls within days of going live. The first few weeks show which searches and ads work best, and results usually improve as we refine them. Nobody can honestly guarantee a number of leads - but you'll always see exactly what's happening.
Do I own my Google Ads account?
Yes. The account is set up in your business's name and you pay Google directly. We manage it for you, and if you ever leave, the account and its history stay with you.
I already run Google Ads. Can you fix them?
Yes. Start with a free Google Ads check - we'll show you where money is being wasted and what we'd change, whether you keep us on or not.
Do you run Facebook and Instagram ads too?
Yes. Google catches people who are already searching; Facebook and Instagram reach people nearby before they search. Many businesses do best with both.
Do I need a new website to run ads?
Not always. If your website is slow or hard to use on a phone, we can build a fast landing page just for your ads instead.
Which businesses and areas do you work with?
Local businesses of all kinds - tradies, restaurants, cafes, salons, health practices, NDIS providers, real estate, retail and professional services - across Melbourne, Victoria and Australia-wide.
Is there a lock-in contract?
No. Ongoing services are month to month, and one-off jobs are quoted at a fixed price - no lock-in contracts.
How much does it cost?
Every business is different, so we quote after a free chat about what you need. You'll get a fixed quote before any work starts - no surprises.
Free consultation
Get a free Google Ads check
Tell us about your business and the customers you want more of - we'll call you back within one business day.
- A free check of your ads or your market
- A clear plan for more calls and enquiries
- A clear quote before work starts
Call 0450 501 772
Email contact@digitalrabbit.com.au
Monday to Friday, 9am - 6pm
Request a call-back
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