No brand yet
A cafe lives on its look - cups, signs, menus and Instagram all need to feel like one place.
For new cafes · Melbourne
Opening a cafe? Brand, menu and socials sorted.
Your coffee is dialled in. Now you need a brand people remember, a menu that's easy to order from, loyalty cards that bring them back, and an Instagram and Google profile that get you found. We do it all together.
- Logo & menu boards
- Loyalty cards
- Instagram & Google
LogoBrand
Menu boardsIn-store
LoyaltyStamp cards
SignageA-frame
GoogleProfile
InstagramLaunch
Sound familiar?
So much to do before opening
Fit-out, staff, suppliers - and the brand still isn't finished.
Menu boards are an afterthought
Hand-written boards and printed A4 menus don't match the fit-out you paid for.
No reason to come back
No loyalty card or offer, so first-time customers stay first-time customers.
Invisible online
No Google profile or Instagram, so the neighbourhood doesn't know you've opened.
We get the brand, print and socials ready before you open.
What's in the package
Everything a new cafe needs
Designed together and ready for day one.
A brand people remember
A logo and look that suits your space, your coffee and your neighbourhood.
- Logo and brand colours
- Cup stamps and stickers
- Staff uniform and apron design
- Social media templates
Logo and brand coloursIncluded
Cup stamps and stickersIncluded
Staff uniform and apron designIncluded
Social media templatesIncluded
Menus and in-store print
Menu boards that are easy to read from the queue, plus everything on the counter.
- Menu boards and printed menus
- Loyalty stamp cards
- A-frame and window signage
- Gift vouchers
Instagram and Google from day one
Get found by locals searching for coffee nearby, and build a following before you open.
- Instagram setup and launch posts
- Google Business Profile
- Opening-week reels
- First reviews strategy
yourcafeCafe · Melbourne
▶ReelLatte art
BrunchSmashed avo
OpeningThis Saturday
★★★★★Review of the week
▶ReelMeet the barista
Loyalty10th coffee free
WeekendPastry drop
▶ReelMorning rush
BeansSingle origin
Opening reelScheduled · Sat 7am
New messageDo you do oat milk?
A busy opening week
Build hype before you open so the first week is full.
- Pre-opening posts and reels
- Opening offer and flyers
- Local area flyer drop
- Google posts
4 weeksBrand & menus
3 weeksPrint ordered
2 weeksInstagram live
1 weekFlyer drop
Day 1Grand opening
Week 1First reviews
How it works
How it works
01
Opening plan
Everything mapped against your opening date.
02
Brand & design
Logo, menu boards and print designed together.
03
Print & online
Print delivered; Instagram and Google live.
04
Launch
Opening-week campaign and first reviews.
Frequently asked questions
Opening a cafe, answered
How early should we start?
6-8 weeks before opening is ideal, so there's time for design, print and pre-opening posts. If you're opening sooner, we'll prioritise what matters for day one.
Can we choose only some items?
Yes. If you already have a logo, we'll design everything else to match.
Do you print as well as design?
Yes - menus, loyalty cards, signage, stickers and vouchers, printed and delivered.
Can you manage our Instagram after opening?
Yes. Many cafes continue with monthly social media and Google profile management.
How much does it cost?
Every business is different, so we quote after a free chat about what you need. You'll get a fixed quote before any work starts - no surprises.
Free consultation
Let's plan your opening
Tell us your opening date and what you have so far.
- One plan against your opening date
- Brand, print and socials that match
- A fixed quote before work starts
Call 0450 501 772
Email contact@digitalrabbit.com.au
Monday to Friday, 9am - 6pm
Request a call-back
Fields marked * are required.